Zuiver is a Dutch-based brand that began their journey in 2011, their aim was to create a collection of contemporary products with their own signature look, and this Zuiver ‘twist’ has already become a worldwide hit in over 20 countries. The design team creates all the products themselves, and always aim to keep things fresh, funky, hip and sassy, by following the latest trends whilst also keeping the product's origin. Constantly adding new products and concepts to the collection, there are always new additions around the corner, meaning the collection never tires or bores. Zuiver is conscious of keeping their lines both affordable and accessible, and their brand is ideal for the modern contemporary home. Products include chairs, tables, seaters, cabinets, rugs, lighting and home decor.
They take a great deal of inspiration from travelling, for example discovering new furniture styles in Asia, or spotting vibrant garment colours from India. Zuiver aims to keep their products cross-border friendly, meaning their collection can suit varying homes across many different countries. They also take a lot of inspiration from classic Dutch designs – such as the famous Dutch sweater, which has been used for various pillows and throws, or wooden shoes which feature on many of Zuiver's furniture pieces.
Key materials used by Zuiver include varying types of metal (copper, brass, iron), wood (oak, ashwood, birch wood, mango wood), marble, MDF and cork, all of which are seen as both trendy and high-quality materials. For textile products such as their pillows and throws, they like to use wool, cotton, acrylic and viscose, which all help to create that wondrously soft feeling. Colours also play a key part for the Zuiver design team when they produce trendy home decoration and lifestyle products; favourites include black, white, yellow and grey.
It’s the diversity of the products that creates a powerful and inspiring collection. Zuiver is always experimenting with new materials and designs to keep up with trends and even start new ones. Their products are ideal for many different homes, from young professionals living in studio apartments, to family homes living in the country looking to put a modern spin on their home. The injection of fun, colour and quality with these trendy products helps lift any interior space, whether that be a home, office, restaurant or school, and at these reasonable prices, why say no? Always dynamic, and constantly moving forward, we for one cannot wait to see what else this quirky and fresh brand has in store…