A bit of a design institution in the world of textiles and upholstery, Andrew Martin the brand is now celebrating its third decade as a popular force in the world of interior design – both in Britain and abroad – having physically launched as a company back in 1978.
Fusion interiors – time and culture
It’s a brand which encompasses the very notion of ‘fusion interiors’ in that the designs mix together numerous themes and cultures. Andrew Martin himself uses inspiration from his travels around the world to inspire his – and his teams’ – designs.
Because of this outlook the company specialises in an unusual, quirky design which isn’t easily replicated elsewhere – thanks to the high quality they also bring to their products as routine. The popular designer and his brand are well known for producing “individual designs with a bit of a twist.”
Designs based on world travel and escapism
As an individual, Andrew Martin likes to extol the virtues of escapism (hence his world travels) and which is why his designs are so redolent of certain places and periods, both historical and contemporary. He talks about “escape through association” hence the remarkable realism of many of his wallpaper designs in particular. He also refers to a mix of wish-fulfilment and fantasy in his offerings. In other words, his textiles and wallpaper are designed to remove the onlooker from his or her ordinary everyday life into somewhere a little bit special in their imagination.
The brand’s ideology, Martin says, is to “surprise, stimulate and entertain,” while its aim is focused on bringing a multilayered, multicultural and easy-living style to everyone who desires it.
Although it’s known for its glamour, comfort and elegance is also true of the brand and although wallpaper can’t necessary make you feel physically comfortable, it can certainly look elegant - an attribute the Andrew Martin brand definitely aims for since their designs are quality-finished and very much middle and upper market-oriented.
Martin’s main claims to fame
A huge force in the field of design, Martin was credited with the rise of the Oriental vogue during the 1990s and the African trend of the Noughties. The Evening Standard newspaper famously branded him “the Indiana Jones of interior design.”
Organiser of the respected International Interior Designer of the Year Award, Martin is a leader in his field. His past clients have included The Queen, Madonna, the Beckhams and Tony Blair.
World-wide growth for the London-based brand
At the moment there are 17 Andrew Martin showrooms world-wide including Los Angeles, Moscow, Dubai, New York, Cairo and Beijing. His London store in Walton Street has been described by one interior designer as "like stepping in to Aladdin's Cave, with an almost bonkers mix of beautiful and enormous objects that shouldn't go together, yet somehow do."
Meanwhile watch this space as this powerhouse and his team have no plans to cut back on their world take-over (they are sold in 63 countries around the globe) or even slow down their current ambitious schedule in the foreseeable future.Read More...